A backlink known as an inbound or incoming link in a website. It is basically a hyperlink that directs users from one website to another without any hassle. It serves as a reference from one webpage to another, indicating that the linked content is valuable, relevant, or credible. Backlinks play a significant role in search engine optimization (SEO) by influencing a website's authority and ranking in search results. High-quality, relevant backlinks from reputable sources can enhance a site's credibility and visibility. However, spammy or irrelevant backlinks can negatively impact SEO. Building a diverse and natural backlink profile is essential for improving a website's online reputation and search engine performance.